Other Reserve is a women’s golf apparel brand blending style and performance. With elevated fabrics and thoughtful design, their pieces move effortlessly from the course to everyday life, setting a new standard for modern sportswear.
Challenge:
Other Reserve wanted to grow through influencer marketing but didn’t have a clear way to approach or onboard creators.
Approach:
I developed a detailed creator brief that outlines how partnerships should look, what content expectations are, and how to align collaborations with the brand’s voice and values. This gave them clarity on how to structure campaigns when they are ready to launch.
Outcome:
Ready-to-use creator brief for future campaigns
Clear framework for influencer partnerships
Strong foundation for scaling creator marketing at the right time
Eryn // Co-Founder of Other Reserves
“Chad gave us exactly what we needed--smart advice, flexibility, and guidance that pushed us in the right direction.”
